Orbis were approached to assess the feasibility of creating a new exclusive hotel in this north Yorkshire service town to essentially ‘create its own market’. The site is central but in a town where there a few buildings over 3 storeys high and a generally ‘conservative’ approach to new development, clearly a sensitive approach to gaining support was required. Orbis were able to carry out a detailed economic, townscape and historic analysis which enabled us to establish that historically there was precedence and demand for a building of this stature and importance, whilst putting a strategy together to ensure ‘buy-in’ by the enabling and assessing authorities. On top of that there are the detailed planning, heritage and highways that will of course underpin any submission.